Werbung - Die erste Säule des Herrn Litfaß

from Eine Stunde History - Deutschlandfunk Nova · host Steffi Orbach

Mit Beginn der Industrialisierung wollen Unternehmen ihre Produkte und Angebote bewerben. Die Lösung: Die 1854 von Ernst Litfaß erfundene Litfaßsäule. Mit ihr erreichen sie Aufmerksamkeit. Eine Erfindung, die bis heute funktioniert – trotz Digitalisierung.**********Ihr hört in dieser Folge "Eine Stunde History":00:09:26 - Der Kultur- und Medienmanager Klaus Siebenhaar beschreibt das Leben von Ernst Litfaß00:20:47 - Der Kommunikationsforscher Franz-Rudolf Esch schildert die Entwicklung von Reklame und Werbung im 19. und 20. Jahrhundert00:34:17 - Der CEO von Stroer Media GmbH, Alexander Stotz, beschreibt die Zukunft der Werbung**********Mehr zum Thema bei Deutschlandfunk Nova:Streaming und Kosten: Mehr Anbieter setzen auf WerbungOnline-Werbung: Daten-Tracking austricksenAufmerksamkeit: Warum manche Unternehmen keine Werbung schalten**********Den Artikel zum Stück findet ihr hier.**********Ihr könnt uns auch auf diesen Kanälen folgen: TikTok und Instagram .**********In dieser Folge mit: Moderation: Steffi Orbach

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