We're all hypebeasts now, with Alec Leach

This week, we're joined from Berlin by sustainability expert and author of The World Is On Fire But We’re Still Buying Shoes, Alec Leach. As a former fashion editor, Alec has spent a large part of his career understanding how men in particular are convinced, persuaded and tricked into buying things they don't really need. While in the past, we might’ve thought of the young woman at the mall as the stereotypical overconsumer, Alec argues that there's a new paradigm at play, that the so-called hypebeast—the nerdy, internet-obsessed, sneaker-collecting guy—has become the new model that fashion and luxury brands have cultivated. With disastrous consequences for the planet.This episode is part of the Non-Toxic Performative Male Book Club. It’s a series of all the author interviews I’ve done over the years, featuring some of the smartest writers, journalists, and academics I know. If you’re into Non-Toxic book coverage, click on any epsiode with the tag “Performative Male Book Club” to find more good books for guys who read, or pretend to.To keep the show going, become a subscriber today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nontoxicpodcast.substack.com/subscribe