We're All in the Diaper Business (And Mark Schaefer Explains Why)

The biggest disruption in marketing history isn't coming for your job. It's coming for your customer. In this episode of The AI Marketing Companion, Sandy Carter sits down with bestselling author, keynote speaker, and marketing thought leader Mark Schaefer to explore one of the biggest shifts happening in business today: AI isn't just changing marketing—it is fundamentally changing the people we market to. Mark explains why we're "all in the diaper business," shares the surprising Betty Crocker lesson that every brand needs to understand, and explores how AI companions, cognitive offloading, and machine-driven recommendations are reshaping customer behavior. In this episode you'll discover: Why the real disruption is happening to customers, not marketers The "Diaper Business" story everyone is talking about The Betty Crocker lesson that predicts the future of customer experience What AI companions mean for brands and authentic human connection Why algorithms increasingly make decisions before people do How AI search and AI referrals are changing influence and discovery How marketers can remain indispensable in an AI-first world Whether you're a CMO, founder, marketer, or business leader, this conversation will challenge how you think about customers, trust, and the future of marketing.