EPISODE · Oct 4, 2024 · 45 MIN
We're all tired of ADs! Creators Need EQUITY | Olamide x Mikai x Alicia | Creators on Creators
Join the CEO of Topicals Skincare, Olamide Olowe, and two powerhouse UK creators, Mikai McDermott and Alicia Lartey in an exclusive LIVE episode filmed at the Femme Africa Pop-Up. We dive into the world of brand and creator relationships with these beauty and skincare industry leaders who reveal eye-opening insights on working with brands, negotiating deals, and maintaining creative freedom as content creators.From the brutal truths about creators delivering on ROI and budgets to why more creators are stepping back from the online grind, you’ll hear everything you need to know to thrive in this space. Plus, the discussion touches on the creators owning equity, the mental toll of constant content creation, and how to balance authenticity with profitability.Make sure to check them out below & follow Creators on Creators for more episodes!Follow Olamide and Topical:https://www.instagram.com/olamideaolowe/https://www.instagram.com/topicals/?hl=enFollow Mikai:https://www.instagram.com/mikaimcdermott/Follow Alicia:https://www.instagram.com/alicia.lartey/Have a question or story to share? Get in touch at [email protected] Credits:An Ambos Studios ProductionExecutive Producers:Rebekah MithinjiTati Kapaya1st Editor:Tati Kapaya2nd Editor:Tati KapayaCamera:George Harry Sound:George Harry Music:Illect Recordings - Crop Dusting | License ID: 3BD27108Copyright 2024 Ambos Studios LTD. All Rights Reserved. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Join the CEO of Topicals Skincare, Olamide Olowe, and two powerhouse UK creators, Mikai McDermott and Alicia Lartey in an exclusive LIVE episode filmed at the Femme Africa Pop-Up. We dive into the world of brand and creator relationships with these beauty and skincare industry leaders who reveal eye-opening insights on working with brands, negotiating deals, and maintaining creative freedom as content creators.From the brutal truths about creators delivering on ROI and budgets to why more creators are stepping back from the online grind, you’ll hear everything you need to know to thrive in this space. Plus, the discussion touches on the creators owning equity, the mental toll of constant content creation, and how to balance authenticity with profitability.Make sure to check them out below & follow Creators on Creators for more episodes!Follow Olamide and Topical:https://www.instagram.com/olamideaolowe/https://www.instagram.com/topicals/?hl=enFollow Mikai:https://www.instagram.com/mikaimcdermott/Follow Alicia:https://www.instagram.com/alicia.lartey/Have a question or story to share? Get in touch at [email protected] Credits:An Ambos Studios ProductionExecutive Producers:Rebekah MithinjiTati Kapaya1st Editor:Tati Kapaya2nd Editor:Tati KapayaCamera:George Harry Sound:George Harry Music:Illect Recordings - Crop Dusting | License ID: 3BD27108Copyright 2024 Ambos Studios LTD. All Rights Reserved. Hosted on Acast. See acast.com/privacy for more information.
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We're all tired of ADs! Creators Need EQUITY | Olamide x Mikai x Alicia | Creators on Creators
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