We're Finally Talking About It... Behind the Scenes of Our Rebrand | 034

ConvertKit is becoming Kit, and in this episode, Nathan is joined by Creative Director, Charli Prangley, for an in-depth discussion on the rebrand.They explore why rebranding goes beyond a simple name change, the significance of aligning a company’s name with its broader vision, and the complexities of acquiring domains and other strategic assets.Tune in as we navigate the challenges and emotional highs of rebranding, share candid reactions from the team and the public, and highlight the importance of transparency throughout the entire process.Timestamps:00:00 Introduction01:05 ConvertKit Is Rebranding10:39 Rebranding in Public14:51 Hiring an Agency17:17 What Does It Mean to Rebrand?20:05 Crafting the Announcement30:43 Dreams Realized36:06 Reflecting on the Company’s Growth39:22 Rebranding in Public41:42 Honest Reactions43:54 Concerns About the New Name52:30 Acquisitions and Expanding the Brand59:20 The Future of KitIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Charli:Instagram: https://www.instagram.com/charliprangley/LinkedIn: https://www.linkedin.com/in/charliprangley/Twitter: https://twitter.com/charliprangleyYouTube: https://www.youtube.com/user/charlimarietv/Website: https://charlimarie.com/Featured in this episode:ConvertKit (Kit) - https://convertkit.com/Craft and Commerce - https://conference.convertkit.com/Koto - https://koto.studio/Jon Youshaei - https://www.youtube.com/@youshaei/Ali Abdaal - https://www.youtube.com/@aliabdaal/Terry Rice - https://terryrice.co/Highlights:10:22 Rebranding and teaching everything you know13:29 Almost every creator goes through a rebrand19:31 Why Nathan loves the name Kit30:32 Everything I’ve dreamt of is coming to life37:02 Who is Craft & Commerce for?45:42 Reflecting on Apple’s name change56:19 What does it actually mean to be a “creator”?