We're Having a Rebrand... episode artwork

EPISODE · Jun 16, 2025 · 10 MIN

We're Having a Rebrand...

from SGPT Marketing · host Hamper Agency

We’re having a rebrand. You are now listening to The SGPT Marketing Podcast. We haven’t changed direction - we’ve just become clearer about who we’re here to help. In this episode, we break down why the old name didn’t fit anymore, how our message has evolved, and why getting specific is the best thing you can do for your business. We also talk about:The real reason we’re focusing on SGPT, not “fitness” more broadlyWhat gym owners can learn from this kind of rebrandWhy clarity in your messaging leads to better leads, better clients, and a better businessAnd why industry terms like “SGPT” and “semi-private” often hurt more than help when it comes to marketing your facility New name. Same podcast. All in on helping SGPT gym owners grow. If you want a proven marketing strategy tailored for SGPT gyms, then reach out to us at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.

After 42 episodes under the name All Things Fitness Marketing, we’ve officially rebranded. Welcome to The SGPT Marketing Podcast. In this episode, Miles and George explain why the name is changing, what it means for you, and why getting clearer on your brand message isn’t just something we recommend - it’s something we’re doing ourselves.

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This episode is 10 minutes long.

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This episode was published on June 16, 2025.

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We’re having a rebrand. You are now listening to The SGPT Marketing Podcast. We haven’t changed direction - we’ve just become clearer about who we’re here to help. In this episode, we break down why the old name didn’t fit anymore, how our message...

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