We're Having a Rebrand...
After 42 episodes under the name All Things Fitness Marketing, we’ve officially rebranded. Welcome to The SGPT Marketing Podcast. In this episode, Miles and George explain why the name is changing, what it means for you, and why getting clearer on your brand message isn’t just something we recommend - it’s something we’re doing ourselves.
Episode 43 of the SGPT Marketing podcast, hosted by Hamper Agency, titled "We're Having a Rebrand..." was published on June 16, 2025 and runs 10 minutes.
June 16, 2025 ·10m · SGPT Marketing
Summary
After 42 episodes under the name All Things Fitness Marketing, we’ve officially rebranded. Welcome to The SGPT Marketing Podcast. In this episode, Miles and George explain why the name is changing, what it means for you, and why getting clearer on your brand message isn’t just something we recommend - it’s something we’re doing ourselves.
Episode Description
We’re having a rebrand. You are now listening to The SGPT Marketing Podcast.
We haven’t changed direction - we’ve just become clearer about who we’re here to help. In this episode, we break down why the old name didn’t fit anymore, how our message has evolved, and why getting specific is the best thing you can do for your business.
We also talk about:
- The real reason we’re focusing on SGPT, not “fitness” more broadly
- What gym owners can learn from this kind of rebrand
- Why clarity in your messaging leads to better leads, better clients, and a better business
- And why industry terms like “SGPT” and “semi-private” often hurt more than help when it comes to marketing your facility
New name. Same podcast. All in on helping SGPT gym owners grow.
If you want a proven marketing strategy tailored for SGPT gyms, then reach out to us at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.
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