"We're running out of people on the internet" -- Meta CMO gets brutally honest about the future

Meta has 3 billion users and they're still not satisfied. I sat down with Alex Schultz, CMO of Meta, to find out what their endgame actually looks like — and his answers were more candid than I expected.We get into why Americans still aren't using WhatsApp (and how Meta plans to change that), the real reason you have to demo the AI glasses in person, what Meta actually thinks about your kids on social media, and why he's more excited about AI in 2025 than anything else he's seen in years.Oh — and he admitted they're basically running out of humans on the internet. So now they want you using five of their products instead of one.Chapters:00:00 - "We're running out of people on the internet"01:18 - Why Americans don't use WhatsApp (yet)03:14 - The AI glasses you have to try in person06:04 - Is the VR headset still a priority?07:19 - The creator economy & getting paid09:10 - Facebook at 21 years old11:38 - Screen time, addiction & teen safety13:14 - Meta's new AI-only app: Vibes14:43 - Alex's marketing book & timeless principles16:49 - Detecting AI content: the cat and mouse game16:52 - What excites him most heading into 2025