Werkt een lange termijn focus anno 2024 nog wel? - In gesprek met Daniëlle Navas-Brandt

In de 34e aflevering van ZIGT op Marketing spreken we met Daniëlle. Daniëlle heeft het boek 'They Ask, You Answer' vertaald en 'vernederlandst' . In dit boek staat het beantwoorden van vragen van klanten centraal, hierdoor neem je immers hun zorgen weg tijdens het aankoopproces. Werkt dit nog wel in 2024 waar iedereen stuurt op ROI? Over die stelling, de TAYA werkwijze en meer hebben we het in deze aflevering.

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Werkt een lange termijn focus anno 2024 nog wel? - In gesprek met Daniëlle Navas-Brandt

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