Wes Bos - Building a Training Business

Software course legend Wes Bos joins me to talk about how he created his training business.Talking PointsWhat to do before you make a course.What makes a good course creator.Pros and cons of publishing courses on your own site vs a platform like Egghead.How to create interest prior to launching a course. What to think about when thinking about updating a course.Course pricing techniques (free, paid tiers, team licenses, parity pricing, sponsorships)Links We MentionedWes’ websiteWes’ Syntax.fm podcastWes’ TwitterWes’ YouTube ChannelWes’ GitHubWes’ Free Javascript CourseThe E-Myth Revisited ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.