Wes Schaeffer on Eliminating Silos

Tune is as Kelly Hopping, CMO of Demandbase, chats with Wes Schaeffer, The Sales Whisperer, about his journey as a sales trainer and consultant. Together they discuss the importance of eliminating silos and building relationships with individuals in both sales and marketing. In this conversation, Wes emphasizes the need for alignment between teams and the role of leadership plays. Kelly and Wes also discuss the changing dynamics of B2B buyers, which is shifting to younger generations, including millennials, and the need for sales and marketing to evolve accordingly. Listen to this episode for advice on the value of working together in sales and marketing.