Wes Whitlock: The Man Behind Rogue American Apparel & a Culture That Stands for Something episode artwork

EPISODE · Jun 21, 2026 · 1H 10M

Wes Whitlock: The Man Behind Rogue American Apparel & a Culture That Stands for Something

from Peace, Power and Purpose Podcast · host Steve Morris

What does it mean to truly stand for something?Wes Whitlock, founder and CEO of Rogue American Apparel, joins the Peace • Power • & Purpose Podcast for a powerful conversation about building more than a brand, but creating a culture rooted in discipline, service, brotherhood, and purpose.From serving as a United States Marine and working as a private military contractor to founding Rogue American Apparel in 2011, Wes has dedicated his life to building communities centered around conviction, resilience, and living for something bigger than yourself.As the founder of Rogue American Apparel, Invader Coffee, and Disciples of Iron, Wes continues to create a movement that reaches far beyond clothing, connecting veterans, law enforcement, first responders, and everyday Americans through shared values and purpose.In this episode, Wes Whitlock shares his perspective on:• Building Rogue American Apparel• Life lessons from the Marine Corps• Transitioning after service• Entrepreneurship and creating a mission-driven brand• Fatherhood and leaving a legacy• Discipline, leadership, and personal growth• Finding purpose through adversityThis conversation goes beyond business.It’s about legacy.It’s about purpose.It’s about standing for something.Follow the Peace • Power • & Purpose Podcast for conversations about faith, resilience, leadership, fatherhood, mental health, service, and personal transformation.Guest:Wes WhitlockFounder & CEO: Rogue American ApparelFounder: Invader CoffeeFounder: Disciples of IronHost: Going Rogue with Wes WhitlockUnited States MarinePrivate Military Contractor#PeacePowerPurposePodcast#WesWhitlock#RogueAmericanApparel#InvaderCoffee#MarineCorps

Episode metadata supplied by the publisher feed · Published Jun 21, 2026

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