West to East: Episode 5 featuring Shanel Balloo of Salesforce

Episode 5: The End User Perspective with Shanel Balloo (Salesforce) In Episode 5 of West to East, host Lee Odess flips the script to explore trade shows from the end-user perspective. Joined by Shanel Balloo, Senior Manager of New Technology and Innovation at Salesforce, they discuss how enterprise security leaders evaluate ISC West and East, what makes these events valuable, and the signals that make them worth the investment. Shanel shares insights on themes like cyber-physical convergence, AI, digital twins, and the importance of building relationships, plus candid advice for exhibitors trying to stand out. West to East is a podcast from The Access Control Executive Brief, RX, and SIA, connecting the energy of ISC West with the insights of ISC East.