Western Mass Business Show on 4.18.26 - She Is

Join us as we talk about insurance and events through the eyes of Jenny MacKay and Regina Burns Murphy. Jenny is a Senior Vice President at the Alera Group specializing in employee benefits consulting and Regina is the Director of Sales and Marketing at Wycoff Country Club and Owner of Rise Event Production. Both joined forces to fight against misuse of words and mislabeling of women by creating She is...she is a brand and movement challenging labels that women are given at work and beyond. The core idea behind this effort is to acknowledge the behavior but change the label because labels can impact opportunity. For example, promotions, recognition, accolades, and relationships. The flip it movement encourages people to think before they label someone and to recognize that language shapes perception. They want to be hired to speak at conferences, put on a workshop for your company, or purchase their merchandise to spark a conversation. Check out www.allsheis.com to learn more about this incredible movement.