Western Mass Business Show on 6.13.26 – Zoar Outdoor

Join us as we hear from Mo Bergmann Perez, General Manager, and Brigid O'Riordan, Core Resources Coordinator, from Zoar Outdoor and Zoar Paddlesports in Charlemont, MA. Both women are long time employees and committed to the Zoar Core Values of Enhancing Lives, Acting with Integrity, Building Positive Relationships, Promoting Teamwork, Embracing Change, Valuing Growth, Taking Ownership, and Planning Thoughtfully. This business is one of many under the Berkshire East/Catamount/Burke Mountain groups and a key piece of the regional outdoor tourism economy for Franklin County. Zoar Outdoor especially relies on a partnership with the FERC and an agreement with Brooksfield and Great River Hydro for the water releases they guarantee for the Gap and the Dryway water levels to rise enough to be able to enjoy the water sports and activities that the business relies on. Listen in as we talk about the history of the land, how many offerings they have to engage customers and upcoming events this summer. Thanks for coming on Mo and Brigid. www.zoaroutdoor.com