Western Trailblazer: Jodi Weishaar Hendrickson, Founder of Fringe Scarves

Send us Fan MailIn this episode of Ag Talk: Your Story Matters, Venessa Wood sits down with Jodi Hendrickson, founder of Fringe Scarves, to talk about her South Dakota ranch roots, rodeo background, and early love of fashion that eventually led her into the Western retail world. After moving to Texas and working in magazine publishing and styling, Jodi faced a long battle with Lyme disease that reshaped her path and inspired her to launch Fringe Scarves with a flexible business model that supported her health. She shares how the brand stands out with original square designs, multiple scarf sizes, and collections inspired by vintage Western pieces and artists. Jodi also discusses the realities of growing a Western fashion brand—from competition and product development to photo shoots, collaborations, charitable giving, and expanding lines like Ranchi Rags and the premium Fringe Blue Label.Learn more about Fringe Scarves here: https://fringescarves.com/Support the showThank you for joining us at Ag Talk hosted by Ag Women Connect! America's Platform for Women in Agriculture. " Your Story Matters." We love recognizing our women in this industry! Go to www.agwomenconnect.com to find out a little more about us, and how you can connect with other women in agriculture! Want to be a speaker? You can reach us at [email protected] our Facebook Group | Connect With us on Instagram | Join Ag Women Connect