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Wetten, boetes & AI: Appjection’s 75% klap en de comeback - Max Heck | Plan A episode artwork

EPISODE · Sep 4, 2025 · 1H 2M

Wetten, boetes & AI: Appjection’s 75% klap en de comeback - Max Heck | Plan A

from Plan A · host Future of Finance

In deze aflevering van Plan A praten we met Max Heck, mede-oprichter van Appjection. Het team verwerkte inmiddels meer dan 500.000 verkeersboetes en wint bijna 50% van de rechtszaken — maar toen een wetswijziging plotseling inging, was in 10 dagen 75% van de omzet weg. Max vertelt hoe ze in 12 dagen hun bedrijf ombouwden (cashflow, processen, propositie), een reorganisatie deden, en waarom ze juist toen durfden te kiezen voor een B2B-route. ✅Digital Notary | Richt nu online jouw BV op! https://openinapp.link/n94at 👉 Volg Plan A: ✅Instagram: https://www.instagram.com/futureoffinance_nl/ ✅Tiktok: https://www.tiktok.com/@future_of_finance ✅Website: https://www.futureoffinance.world/ ✅App: https://apps.apple.com/nl/app/future-of-finance/id6448377696 Timestamp:00:00:00 Intro00:02:50 Icebreaker: laatste zakelijke e-mail00:04:29 Partnerships (Microsoft, Google, HubSpot) & startup credits00:06:22 Origin story: rechten leuk, geen advocaat; idee ontstaat; automatiseren00:08:39 Innovatiewedstrijd: €25k + 100 pro-bono uren; BV-oprichting00:13:32 Co-founder Matthijs; moment-of-need acquisitie & marketing00:18:16 Complexe casussen (o.a. gehandicaptenparkeerkaart) & rechtvaardigheid00:22:33 Wetswijziging: in 10 dagen 75% omzet weg00:25:49 19 dec: wet aangenomen; 12 dagen om te herbouwen & cashflow omgooien00:30:43 Reorganisatie: van 67 naar 35; teamcommunicatie & cultuur00:37:20 Nieuwe B2B-propositie (op klantverzoek); vooruitblik00:46:19 AI als ‘superpower’: van jurist naar superjurist00:52:43 Recruitment: juiste mensen & proces00:57:56 Snelle keuzes00:58:42 Overheid vs scale-ups: keten verbeteren01:02:39 Afsluiting & takeaways

Episode metadata supplied by the publisher feed · Published Sep 4, 2025

What this episode covers

In deze aflevering van Plan A praten we met Max Heck, mede-oprichter van Appjection. Het team verwerkte inmiddels meer dan 500.000 verkeersboetes en wint bijna 50% van de rechtszaken — maar toen een wetswijziging plotseling inging, was in 10 dagen 75% van de omzet weg. Max vertelt hoe ze in 12 dagen hun bedrijf ombouwden (cashflow, processen, propositie), een reorganisatie deden, en waarom ze juist toen durfden te kiezen voor een B2B-route. ✅Digital Notary | Richt nu online jouw BV op! https://openinapp.link/n94at 👉 Volg Plan A: ✅Instagram: https://www.instagram.com/futureoffinance_nl/ ✅Tiktok: https://www.tiktok.com/@future_of_finance ✅Website: https://www.futureoffinance.world/ ✅App: https://apps.apple.com/nl/app/future-of-finance/id6448377696 Timestamp:00:00:00 Intro00:02:50 Icebreaker: laatste zakelijke e-mail00:04:29 Partnerships (Microsoft, Google, HubSpot) & startup credits00:06:22 Origin story: rechten leuk, geen advocaat; idee ontstaat; automatiseren00:08:39 Innovatiewedstrijd: €25k + 100 pro-bono uren; BV-oprichting00:13:32 Co-founder Matthijs; moment-of-need acquisitie & marketing00:18:16 Complexe casussen (o.a. gehandicaptenparkeerkaart) & rechtvaardigheid00:22:33 Wetswijziging: in 10 dagen 75% omzet weg00:25:49 19 dec: wet aangenomen; 12 dagen om te herbouwen & cashflow omgooien00:30:43 Reorganisatie: van 67 naar 35; teamcommunicatie & cultuur00:37:20 Nieuwe B2B-propositie (op klantverzoek); vooruitblik00:46:19 AI als ‘superpower’: van jurist naar superjurist00:52:43 Recruitment: juiste mensen & proces00:57:56 Snelle keuzes00:58:42 Overheid vs scale-ups: keten verbeteren01:02:39 Afsluiting & takeaways

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This episode was published on September 4, 2025.

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In deze aflevering van Plan A praten we met Max Heck, mede-oprichter van Appjection. Het team verwerkte inmiddels meer dan 500.000 verkeersboetes en wint bijna 50% van de rechtszaken — maar toen een wetswijziging plotseling inging, was in 10 dagen...

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