“We’ve normalised not feeling okay” Alison Campbell on why so many mothers are burning out

Hello and welcome back to the penultimate episode of Season 1 of WDIG? If you’ve been feeling foggy, exhausted, or like everything’s a little heavier than it should be, this episode is for you. Alison Campbell, founder of Unburnt, talks honestly about why working mums are especially at risk of burnout, how the expectations of an “always-on” culture quietly stack the pressure, and why none of this is your personal failure. Alison shares her own wake-up story and explains why normalising constant overwhelm is exactly what keeps people stuck. If you want practical, doable tools (not more toxic productivity pep talks), you’ll love the micro-habits Alison walks through in this episode.  This is a conversation about naming the load instead of carrying it alone. Permission to stop pushing through, to ask for help, and to carve out space for yourself. If you’re drowning in the idea that you must do it all, this episode gently reminds you: you’re not failing, you’re being let down by unsustainable expectations. It might not always feel this way, but you DO have choices and there ARE  manageable ways to stay unburnt. Want to go deeper? Alison’s work is at getunburnt.com and she shares practical tips on LinkedIn under Alison Campbell. Now, take a breath, and let's get into it.