“We’ve Tried Social Media” — Why It Doesn’t Lead to Applications - Getting Beyond Recruitment Stuck - 268

“We’ve tried social media. It didn’t work.”It’s something Julie South hears often from clinics that have already put time and effort into posting, sharing, and trying to build some form of presence online.In this episode of Veterinary Voices, she continues the Where Vet Clinics Get Stuck series by looking at why social media so often disappoints — even when clinics are doing what they’ve been told to do.Posting regularly.Sharing updates.Trying to show a bit of team life.Because the issue isn’t usually effort.It’s what that effort is being asked to do.A vet or nurse doesn’t decide to apply because of a post in isolation.They’re trying to answer a bigger question.And when they go looking for that answer, what they find — or don’t find — matters far more than the post that first caught their attention.This episode looks at four distinct reasons social media keeps falling short — from what candidates actually see, to how algorithms filter content, to why disconnected posts don’t build trust over time, and why many clinics are investing effort into the wrong platform entirely.Stay to the end for a question about what your social media activity is really being asked to do.In This Episode00:57 – “We’ve tried social media. It didn’t work”01:57 – The first problem: what vets and nurses actually find03:54 – The second problem: algorithm filtering and reach05:43 – The third problem: sound bites vs serial stories06:26 – The fourth problem: platform (Facebook vs LinkedIn)07:34 – What clinics can and can’t control08:20 – A question about what people find when they look you upCould Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics