WFS 272 - How to Choose Polarized Sunglasses for Fishing with Costa's Evan Russell

Show Notes: https://wetflyswing.com/272 Evan Russell is on the podcast to share the Costa story and help us understand how to find the right pair of glasses.   We find out which type of Costa sunglasses is best for salt and fresh water fishing, the technology behind these polarized sunglasses, and how choosing the right sunglasses enhances your outdoor experience. We dig into the history of Costa, how it was founded and became known for its unique polarized technology - plus the new Untangled Series which are made out of recycled fishing nets. Show Notes:  Polarized Sunglasses for Fly Fishing with Evan Russell 04:30 - Evan talks about when he worked for Bonnier Corporation and Yeti 05:37 - Back in the day, Evan fishes for Redfish in the Mosquito Lagoon 05:53 - Steve Davis was on the podcast at WFS 270 07:00 - Costa was founded in 1983 by Ray Ferguson who was an avid fisherman - 2023 will be Costa's 40th anniversary 07:27 - In the early 2000s, Costa became known for its 580 glass lense 08:34 - 580 technology cuts out light that doesn't enhance your optical clarity 09:12 - The chart that explains the color spectrum and how the light is cut out 10:34 - In 2019, Costa merged with Luxottica, the parent company of Ray-Ban, Oakley, and Persol 12:47 - A lot of Costa's products are made in the USA - mainly California 13:56 - Evan recommends starting with frames when choosing your glasses/sunglasses and explains why 15:00 - Costa's number 1 selling frame right now is the Reefton 16:09 - Evan picks glass than plastic lense when fishing 17:02 - The Polly (the 580p - plastic) is more impact resistant, lighter, and cheaper 17:41 - Costa's most popular lenses are amber-based like the green mirror, amber no mirror, copper silver mirror - the green mirror works great for fishing in general 18:13 - Dave used a pair of amber sunglasses for years - Suncloud brand 22:03 - What makes the glasses more expensive 22:40 - Costa recently launched Untangled 2.0 where they use recycled fishing nets as the plastic material for their polarized sunglasses and is one of their cheapest offerings 23:09 - Bureo offers a program where fishermen can turn in their old fishing nets for recycling 24:10 - Evan recommends the 8-based frame 28:22 - Article on how to choose sunglasses 31:30 - Evan talks about the difference between Yeti and Costa in terms of community marketing and their goals 34:59 - Community Marketing explained 39:42 - Evan's tip for startup companies trying to introduce their brand to the industry 41:03 - Evan commends Chewy.com for its excellent customer service and marketing 48:25 - We've done an episode about Canyon Coolers at WFS 211 50:56 - Evan talks about Captains for Clean Waters and the good stuff they have going - Costa sponsors them 55:18 - Evan and the Costa team plans to go to the Bahamas to shoot for their spring products 55:42 - Visit CostaDelmar.com to get a pair of Costa polarized sunglasses Polarized Sunglasses for Fly Fishing Conclusion with Evan Russell Evan and I talked about Costa's best Polarized Sunglasses for Fishing, the technology behind its features, and how the right sunglasses enhance your outdoor experience. What type of sunglasses do you use for fishing or outdoor activities? Let me know in the comments. Show Notes: https://wetflyswing.com/272