WFS 294 - Creating a Fly Fishing Travel Business with Tom Ski

Show Notes: https://wetflyswing.com/294 Presented By: Fly Fishing Film Tour Sponsors: https://wetflyswing.com/sponsors Tom Ski is back to talk about what he has going lately with the magazines - travel business, fly fishing, hosted trips, SEO and social stuff. Find out Tom's role in Tail and Strung Magazine - how he makes their content more relevant and interesting. We learn some SEO and social tips that get more traffic to your website and engage more people. Tom also talks about his setup when he goes hiking or outdoors with leggings and sandals as his preference. This one's a little random and all over the place but I hope you enjoy where it takes us. Travel Business Show Notes with Tom Ski 03:15 - Tom was on the podcast for the first time in March 2020 05:57 - Each day, Tom engages with about 400 people on social media 07:15 - Tail will host about 20 trips in the next 18 months - places like Belize, Bahamas, Puerto Rico, and even Alaska 09:17 - Erlend Vivelid Nilssen was on the podcast at WFS 286 where we talked about fly fishing in Norway 14:11 - Tom has about 400,000 followers that are just fishing and hunting people 12:12 - Tom describes the lodge in Denmark 20:41 - Tom uses a Klymit Maxfield tent 20:53 - KSB 0 Sleeping Bag is the best hiking gear in the market 21:36 - Tom has an Osprey Pack and he recommends this hiking bag 22:38 - My dad created the Max Canyon fly pattern 22:59 - Tom wears sandals when he hikes - Merrell makes awesome hiking sandals 24:35 - Tom used to wear Tavis boots all the time during outdoor trips 24:55 - For stove, he uses a Pocket Rocket 25:15 - He uses a Klymit insulated pad under his sleeping bag 26:18 - For light, Tom uses the Black Diamond headlamp 27:02 - Tom's cameras mean more to him than anything - he's a Nikon camera person 29:00 - Snowbee makes killer jackets - their fly rods are pretty good too - Tom uses the Prestige 1 weight and 8 foot 3 weight 30:28 - What the Chubby fly looks like 30:55 - Tom is wearing Cognito Brand leggings right now, that brown trout design 32:56 - Where Tom is heading this year 34:36 - Tom and I met at the IFTD back in 2019 37:22 - Strung Magazine is an upland, hunting, big game, and freshwater fly fishing magazine 42:14 - GETTR is Donald Trump's app and it's like Twitter 43:27 - Julia McCoy has a great SEO learning program 45:03 - Tom shares some SEO tips 46:49 - Gunning The White Birds of Winter 52:04 - Bob Jacklin is a bucket-list guest Tom Ski and I talked about what he's been working on with the magazine. We found out about Tom's role in Tail and Strung Magazine. We learned some SEO and social tips that get more traffic and engage more people. We talked about his hiking setup and that killer trout leggings he recommends. We gotta try those for sure! Show Notes: https://wetflyswing.com/294