WH151 | Shifting the horse industry one saddle at a time with Katrina Chapman

After meeting on a horse track tour and realizing that we shared a common passion and vision, I couldn't wait to chat with Katrina Chapman of Lovas Equestrian about her work, her saddles and what drew her to thinking outside of the box about equine environments and more. Katrina is a trailblazer, as you'll hear, starting as a saddle fitter and moving into creating her own custom saddles after seeing some major gaps in the industry. But, Katrina's a horse lover first and foremost, and in this conversation she shares some of her frustration when it comes to being a saddle fitter, when the issue is clearly not the saddle, how she navigates tricky conversations with clients about needed changes, her fave easy addition to support with topline and comfort and what changes she sees in horses that have their basic habitat needs met (hint: they are often easier to fit).   Katrina Chapman's journey towards founding Lovas Equestrian was fueled by a deep frustration born out of a love for horses and a desire to ensure their well-being. As a passionate horse lover and dedicated saddle fitter, she witnessed firsthand the unfortunate consequences of ill-fitting saddles and tack on both horses and riders. Katrina realized that there were limited options available in the market that truly addressed this crucial issue. The lack of well-fitting and affordable alternatives compelled her to take matters into her own hands. Determined to make a difference, she embarked on a mission to develop innovative and accessible options that would provide optimal comfort and performance without breaking the bank. It was the frustrations she experienced that inspired Katrina to create Lovas Equestrian, with the goal of revolutionizing the saddlery industry and offering equestrians the quality and affordability they deserve. Learn more at https://lovasequestrian.com