Wharton’s Dr. Ron Berman Explains the Next Frontier in Marketing Analytics

Dr. Ron Berman, Associate Professor of Marketing at the Wharton School, University of Pennsylvania, shares key insights from his research, “The Future of Digital Marketing: From A/B Testing to AI-Driven Personalization.” In this conversation, Dr. Berman explores how digital marketing experimentation has evolved from traditional A/B tests to cutting-edge, machine learning–driven targeting, personalization, and bidding algorithms. He discusses common mistakes marketers make when designing experiments, how organizations can accurately measure ROI, and what the next frontier of marketing analytics holds. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Ron Berman has generously shared profound insights from his research, “The Future of Digital Marketing: From A/B Testing to AI-Driven Personalization,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.