What 100 E-commerce Sites Got Wrong: Grant Arnott from Click Frenzy Spills All | #516

In this episode of Add To Cart, we sit down with Grant Arnott, Executive Director at Global Marketplace, home to retail powerhouses Click Frenzy, Power Retail and GrabOne. With over a decade driving peak online moments for brands like Woolworths, Big W and Adore Beauty, Grant brings sharp insights and unfiltered takes on where ecommerce has lost its edge. He unpacks why most sites are blending into the background, the real role of top-of-funnel traffic and what Australian retailers can learn from global innovators like ModCloth. Whether you're buried in attribution models or stuck in template land, this episode challenges you to think beyond best practice and start building with personality.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: Grant Arnott is the Executive Director at Global Marketplace, where he spearheads initiatives to transform the e-commerce landscape across Australia and New Zealand. With a passion for retail innovation, Grant has successfully driven the development of a dynamic marketing engine, exemplified by key events such as Click Frenzy and influential platforms like Power Retail and GrabOne. Since joining Global Marketplace in 2012, he has played a pivotal role in shaping marketing strategies and overseeing impactful e-commerce events. Prior to this, Grant served as Managing Director of Click Frenzy, Australia’s premier online retail festival, and was instrumental in establishing Power Retail as a crucial resource for the online retail community. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community