What 2025 Taught Us About Audiology, AI & The Future of Hearing Care

2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should focus going into 2026. In this episode: What Apple's 2025 updates actually changed for hearing care Why OTC is still confusing patients, and how clinics can respond The AI tools that saved practices… and the ones that flopped The staffing crisis no one is talking about The MVP insights: revenue trends, conversion patterns & the winners of 2025 What will matter MOST in 2026 (and what won't) If you want a grounded, no-nonsense look at what's working in private practice right now, this one's for you. Learn more at orange-gray.com