What 700 → 90K Followers Taught Me About Consistency (and Money) episode artwork

EPISODE · Apr 11, 2026 · 44 MIN

What 700 → 90K Followers Taught Me About Consistency (and Money)

from Behind the Brief | Honest Stories from the World of Marketing · host Shruti Verma

We spent an hour talking about Instagram.But not the kind you usually hear about.No “post 5 times a day.”No “use this hashtag.”No “hack the algorithm.”Instead, we spoke about:* loneliness while building something new* the fear of putting yourself out there* and why most creators never make moneyOne thing stood out to me:Consistency is not glamorous.It’s repetitive. It’s boring.And most of the time, it feels like nothing is working.Until suddenly; it does.If you’re someone sitting on drafts right now…this might be your sign to just hit publish.🎧 Full episode: Get full access to The PMM Brief at pmmshruti.substack.com/subscribe

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What 700 → 90K Followers Taught Me About Consistency (and Money)

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