What 80% of Coffee Drinkers Get Completely WRONG | Matcha Trend | Best Cafe in Dubai | Expert

Do you really know what you're drinking every morning?Most people don’t — and according to research, 80% of coffee drinkers have never tasted real coffee. 😳In this episode, I sit down with coffee consultant and educator Ireina Sharipova, founder of Sheripova Coffee, who has trained hundreds of baristas and coffee lovers across the UAE and beyond. Together, we break down everything you never knew about coffee — from instant coffee myths to the truth behind your favorite brewing methods, and how to choose beans, roasts, and grinders that actually matter.If you're a casual drinker, coffee snob, barista, or just curious about specialty coffee, Arabica vs Robusta, or how to brew better coffee at home — this is the episode for you.🎧 In this episode, we decode:✔️ What’s really inside your instant coffee (and why it’s low-grade) ✔️ Arabica vs. Robusta beans – what’s the difference? ✔️ Specialty coffee vs commercial coffee ✔️ French Press, V60, Espresso, Cold Brew – which is best? ✔️ Why ground coffee loses 70% of aroma in 1 minute ✔️ How to pick the best coffee beans (Ethiopia, Brazil, Colombia) ✔️ The truth about coffee pods & capsules ✔️ How your water, grinder, and roast impact taste ✔️ Best coffee storage tips to keep it fresh ✔️ Indian filter coffee, Arabic coffee, Turkish coffee traditions ✔️ Her hot take on matcha + weird coffee trends📍 Who should watch this episode?Coffee lovers and daily drinkers ☕People still drinking Nescafé or instant coffeeBaristas or aspiring café ownersCurious minds who want to taste real coffeeAnyone who loves French press, V60, espresso, or pour-overPeople confused by roast levels, grind types, or brewing ratiosUAE coffee lovers looking for the best local roasters