What 82% of Buyers NEED But Most HR Consultants Don't Offer

If you’re an HR Consultant who’s tired of being the “best kept secret”, sick of churning out content that no one sees, and wondering how to finally stand out from the crowd…This episode is for you.Because I’m kicking off a 4-part series on the most underused marketing tool in your toolkit: video.In this episode, you’ll discover:📹 Why video builds trust quicker than any LinkedIn post, email, or blog ever will. 🎯 How to shortcut the sales process just by showing your face. 🧠 The Cambridge University mindset shift that’ll cure your perfectionism for good. 📈 How social media algorithms actually work — and why video gets 3x more reach. 👀 A dead-simple way to stand out from every other HR Consultant whilst posting the exact same content as them.So if you’re ready to get more leads, build faster trust, and finally grow a consultancy that doesn’t rely on referrals or random DMs…Start here.Timestamps:00:00 – Video marketing for HR consultants: why most avoid it and lose leads 01:30 – What this 4-part series will teach you about getting more HR clients with video 03:00 – How YouTube and Google can make your HR content more visible 04:30 – Why most LinkedIn posts go unseen (and how video flips the algorithm in your favour) 06:00 – Build trust with potential clients faster using short, simple video content 07:30 – How emotions drive buying decisions (and how to create that emotional impact on video) 09:00 – Written vs. video: what actually builds trust and connection with buyers 10:30 – Why you don’t need perfect content — and what Cambridge University proves about ‘good enough’ 12:00 – 82% of buyers say video influences their purchase — here’s how to use that stat to your advantage 13:30 – How to turn organic videos into lead generators (without paying for ads) 15:00 – Why HR clients always choose the consultant they feel most connected to 16:00 – Stand out from other HR consultants using tone, body language, and confidence on camera 17:00 – How video triples your LinkedIn reach (and why the algorithm loves it) 18:00 – The hidden reason social platforms push video — and how to benefit from it 19:00 – The ‘content vs. connection’ shift that helps HR consultants win more clients 20:00 – A practical way to repurpose your LinkedIn posts into high-impact videos 21:00 – Why video messages work better than text in proposals and sales conversations 22:00 – How to build trust, boost visibility, and win more clients — just by showing your face 24:00 – 5 big reasons to start using video in your HR consultancy today 26:00 – The cost of avoiding video: slower trust, fewer leads, and missed sales Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/