What 93% of Companies Get Wrong About Hiring Veterans | Shawn Campbell, Victory Strategies

93% of HR executives say their organization values veteran employees. Only 31% say they're effective at hiring them. That gap between intention and execution is what this conversation is about.Shawn Campbell is a director at Victory Strategies, an Air Force veteran, HR executive, leadership coach, and bestselling author. He spent decades inside the US military and now works with organizations on leadership development and veteran transition. He has seen this problem from both sides — as a veteran translating 20-plus years of service into a private sector resume, and as an HR leader watching well-meaning companies fail veterans before they walk through the door.This episode drops just before Memorial Day. Not because we wanted to do a flag-waving moment, but because the people hearing thank you for your service on Monday deserve more than that on Tuesday.We get into why nearly one third of veteran job seekers are underemployed and why underemployment is far more dangerous than unemployment. We talk about what veterans actually bring that doesn't show up on a resume: decisiveness, stick-to-it-iveness, integrity, a bias toward excellence, and the conditioning to show up ready to work the moment the clock starts. We talk about why the language in your job posting is probably screening great candidates out before you ever see them. And we get tactical about what founders and business leaders can do differently in recruiting, onboarding, and day-to-day integration.We also talk about invisible wounds — PTSD, hearing loss, tinnitus, survivor's guilt — and what small practical accommodations actually look like for employers who want to get this right.WHAT WE COVER:— The 93/31 gap: why companies that value veterans still fail at hiring them— Why underemployment is more dangerous than unemployment long-term— What veterans bring that doesn't show up on a resume: decisiveness, discipline, loyalty, excellence— The language translation problem: why military jargon kills veteran job applications— How to rewrite your job posting so you stop screening veterans out— Where to find veteran candidates beyond LinkedIn and Indeed— ERGs and why veterans want to work where other veterans work— Invisible wounds: PTSD, hearing loss, tinnitus, and practical workplace accommodations— Service animals — what employers need to know— The McKinsey $15 billion opportunity hiding in plain sightCONNECT WITH SHAWN:LinkedInRESOURCES MENTIONED:Military Officers Association of AmericaVeterans Administration employer resourcesABOUT REVENUE REMIX:Revenue Remix is hosted by Summer Poletti, founder of Rise of Us. Feedspot Top Revenue Podcast 2025. Apple Podcasts, Spotify, YouTube, and everywhere you get your podcasts.Subscribe: @RevenueRemix on YouTubeFollow Summer Poletti on LinkedInhiring veterans, veteran employment, veteran hiring strategy, military to civilian transition, HR strategy, talent acquisition, veteran workforce, underemployed veterans, veteran integration, veteran onboarding, supporting veterans, PTSD workplace, service animals work, veteran job seekers, military skills translation, veteran resume, veteran recruiting, military leadership, leadership development, Shawn Campbell, Revenue Remix, Summer Poletti, veteran unemployment, veteran underemployment, HR executives, inclusive hiring, workforce development, private sector transition, veteran retention, decisiveness leadership, leadership podcast, business podcast, B2B podcast