EPISODE · Sep 23, 2025 · 1H 15M
What a $150,000 Mistake Can Teach You About Building a Business
from The Starting Story Podcast · host Krishna Parmar
Most entrepreneurs chase success, but few are honest about the cost of failure. James Erskine, the CEO of a successful youth marketing agency, openly shares his journey as a self-proclaimed "reluctant entrepreneur," detailing how a series of expensive mistakes taught him invaluable lessons about business. In this episode, he reveals why he's happier with a smaller team and the counterintuitive power of saying "no." This is a raw, honest conversation for any founder who wants to learn from the mistakes of others and build a business that prioritizes passion and quality of life over vanity [email protected]://www.linkedin.com/in/jameserskine?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app@JamesErskine on x https://bsky.app/profile/jameserskine.bsky.social
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What a $150,000 Mistake Can Teach You About Building a Business
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