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EPISODE · Sep 2, 2026 · 36 MIN

What a 3x Ironman Knows About Building 100+ Businesses

from Behind the Founders · host Cherry Assistant

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 35: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Charles Cormier (https://www.linkedin.com/in/charlescormierfounder/) about inding product-market fit, the importance of sales and choosing the right ICP, using podcasts to generate qualified leads, building companies around AI, and his unconventional approach to recruiting partners through client relationships.---Charles Cormier is a serial entrepreneur, ultra athlete, 3x Ironman finisher and founder building multiple ventures around lead generation, podcasts, and AI, after launching more than 100 companies and experiments over the past decade.---Chapters00:00 Entrepreneurial Journey and Product Market Fit05:18 Traits of Successful Founders07:34 Sales and Cold Calling10:42 Lessons from Business Failures16:54 Balancing Multiple Ventures31:06 AI in Business Operations36:10 Future Growth and Advice

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