What a Host Agency President Thinks About Your Travel Advisor Website | Legato's Jonathan Morris

Most travel advisors think their website is for clients. In this episode, Jonathan Morris — owner and president of Legato, a host agency for independent travel advisors — explains why suppliers and host agencies are evaluating your website too, and what they're actually looking at when they do.Jonathan covers what he looks up before a recruiting call with a prospective advisor, how marketing funds from suppliers get distributed and why a professional online presence factors into that, what a scattered or outdated website signals about an advisor's business (beyond just aesthetics), and how FAM trip opportunities and exclusive industry access are influenced by how seriously you appear to take your brand. He also talks about what makes Legato different as a host agency — including why they don't do preferred suppliers, how they built their own platform from scratch, and why they believe advisors should control their own destiny.If you've ever assumed your website only matters to the clients looking at it, this episode will change that assumption.Check out Legato at legatohost.comWork with us: suitcasedesigns.com/contact