What a Niche Actually Is — And How to Find Yours Without Feeling Boxed In

In this episode, I dive into what a niche truly is—and what it isn’t. If you’ve ever felt boxed in or confused when someone tells you to “pick a niche” on social media, you’re not alone. I share my own journey of balancing multiple identities (golf professional, mom, content creator) and why niching down is more about clarifying your message than cutting off parts of yourself.You’ll hear how I approach my own content, how I use different aspects of my life for context and credibility, and some hard-earned lessons about staying in alignment with your values. I also walk through tangible steps to help you discover your own niche without feeling limited, so you can grow an authentic and sustainable online presence.More on the episode page on my website. In this episode:The 3 questions every niche must answerWhy your life is the backdrop, not the topicHow values-based niching lets you earn across multiple categoriesReal examples from my own content and UGC workHow to find your niche starting todayThe Income Blueprint: Unfiltered is the podcast for entrepreneurs, creators, and business owners who want to build real income without the fluff. Hosted by Maren Crowley, each episode dives into UGC, Amazon Influencer income, brand deals, and the real-life strategies that help you build multiple streams of income on your terms — no big following, no MLM hustle, no gatekeeping.If you're ready to stop overthinking, take action, and build a flexible life and income on your terms, you're in the right place.Follow and connect with me on IG > @macrowleyListen, read show notes and get resources for all episodes on my website.>> The UGC Income Blueprint Course <<Your Step-by-Step Plan to Land Paid Brand Deals Without a Big Following. No gatekeeping or withholding info from you here. Learn more and enroll>> https://marencrowley.com/blueprint