What a Price Drop Actually Tells You

If you drop your price and hear the same hesitation anyway, the price might not be the real problem.In this episode, Veronica breaks down the founder pattern of using discounts, bonuses, and payment plans to solve an objection nobody actually diagnosed.Sometimes price is load-bearing.Sometimes it is just the easiest number to blame.This episode looks at:how to tell whether price is actually the issuewhy discounts can create more resentment than revenuewhat repeated objections are trying to show youwhy “I need to think about it” is not the same as “I cannot afford it”what to ask before lowering your price againIf cheaper does not change the answer, price was probably not the question.Book The Direction Session if you want help finding what your business is really asking you to look at before you keep solving the wrong problem.