What a Theme Park Can Teach Exhibitors About Creating Experiences - TSI8.10

from Trade Show Insights · host Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme parks are king. Everything and everyone at the park is focused on the guest’s experience and how to exceed expectations. So is it magic, or how do they do it? Here are some of their strategies: Pay attention to details. At a theme park, no small detail is ignored. From staff uniforms to

Episode metadata supplied by the publisher feed · Published Jul 30, 2013

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