What Ace of Base Taught Me About Building a Sticky Brand

Does your business feel completely devoid of its most important element...you? In this solo episode I explore branding - whether it's sticky, whether it's memorable, and whether it has enough of an edge that some people love it while others can't stand it. And yes, Ace of Base is involved. You'll see why.You should listen if:Your content is getting crickets and you suspect it's because it could belong to anyoneYou've been playing it safe with your brand voice and you know something is off but can't quite name itYou want permission to be more you and less palatable — even if that means some people groan the second you start talkingAlso, I'm opening up free coaching spots on the show. If you've got a story you're telling yourself that's keeping you stuck, or you just need some fresh eyes on your business, apply HERE and we'll work through it live.New episodes every Thursday. If this resonated, leave a five-star review and share it with a fellow renegade who needs to heaNew episodes every Thursday. And if this got you thinking, send me an email at [email protected] and tell me more. I'd love to hear from you.