What actually works to grow an engaged audience today

Coming up with content ideas - and then bringing them to life - is one of the trickiest and most time consuming parts of marketing for one person business owners.But what’s worse?When all that time and effort translates into very little engagement.I remember when I used to rack my brain trying to figure out what to post.At the start, I tried sharing what I saw others sharing - convinced they must know something I didn’t. It wasn’t until I actually studied the type of content that I engaged with myself, that I started attracting above average engagement rates on my content, and grew an audience of 20k+ on Instagram.