What Affiliations Should I Seek?

Will You Come to Delaware?

Release Date: 03/02/2020

Description: I break down the numbers in this episode. If you remember, I was at a low point in "Broken Record", making the connection between average SMART goals and average results. I wanted 2020 to connect great SMART goals to great results. Therefore, I had to make a critical change. For the previous 10 years, I've been creating ACTIVITY & OPTIMIZATION SMART goals on my main business and GROWTH SMART goals on my side passion project. This wasn't fruitless as I optimized my solo cleaning business big time, sold it, and we got debt free. However, I left a lot on the table. What could have happened to both my main cleaning business and side business if I reversed the way I set up goals? That's what 2020 would be.Carfagno Cleaning - Add 15 houses and 2 offices (to increase my cleaning revenue by $10,000 every 60 days) by 12/31/20. This is a growth goal and forces me to focus on achieving it.SMART Cleaning Biz - To produce twice weekly Solo Cleaning School podcasts, send a monthly newsletter (and repurpose), run the Solo Cleaning School & provide the training they need, and run the SMART Cleaning Tribe & provide the resources they need by 12/31/20. There is nothing here about growth. It's more about maintaining.Let's examine. I know how to earn over $100 per hour cleaning and could fill up the available days. My earning power is NOT as high in my side business yet. However, I was investing more time and energy for the past decade into the side. Why? It was emotional. It was preference. I didn't want to clean. 2020 is going to be different.The next step was to determine how many leads I would need to get each month in order to hit my growth goal. Let's keep this simple. We've been in PA for less than 2 years and I've passively received 9 house cleaning warm leads (referrals) and 40 office cleaning cool leads (self-generated). I've closed on 4 houses and 3 offices, which translates to a 1/13 office cleaning closing rate and a 1/2 -1/3 house cleaning closing rate. I've already shown that I needed to invest into my most profitable business. That's my main cleaning business. Within my cleaning business, house cleaning through warm referrals is very effective. Thus, I determined that I would need to generate 30-45 warm house cleaning and 25 cool office cleaning leads or 5 warm office cleaning leads. When I break that down monthly, I need to generated 3-4 house leads per month and an office lead every couple months. Therefore, I would focus my marketing on acquiring house cleaning leads and continue local networking and some LinkedIn to get the necessary offices. If I do this action plan, I will hit my growth SMART goal for Carfagno Cleaning. Seeing this on paper energized me big time! I went from depressed with 10 notebooks to fired up with a plan!If you'd like to learn more about SMART goals, check out my 5-part podcast series.What is Your WhyWhy Set GoalsMake Your Goals SMARTThe Accountability RoadmapKill ParkinsonRead the rest of this article at the Solo Cleaning School website

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Dwell on These Things

Release Date: 07/05/2021

Description: It's getting harder and harder to update you on my own Carfagno Cleaning when every time I go to lunch with Total Life Freedom Philly, the lunch gets paid for with varying level of mystery. In the last installment, "Audio Alibis", the "Benevolent Benefactor" of lunch #3 was revealed. We already know that the Pastor aka John Stange paid for lunch #1 and the prestigious Law Firm of Carfagno & Carfagno had to file the second lunch into the cold case files as "Unsolved Mysteries". The TLF Philly bunch met up for lunch #4 this week. I will report exactly how it went down. But first, let me give a short update on my other business, Carfagno Cleaning.I've shared our family dream and how our cleaning business fits into it, in the episode  "Two Questions to Grow Your Network". Just to refresh you, I've been solo cleaning for 17 years. I teach how to optimize your solo cleaning business. I optimized my first solo cleaning business in New York to $55,000 profit on 2 days per week cleaning, then I sold it for $80,000. I grew another solo cleaning business in the Philly Area from 2019 to now. This one is earning me $70,000 profit on 2 days per week of cleaning. I have precedent and could sell it again. I could keep doing it and be happy with that type of profit and schedule. Or, I could delegate and scale with employees. What's the right answer? It's simple really. Start with Why as Simon Sinek would say. Our Why is time, money, and location freedom so our family can create more memories together locally and visit all 50 states for our homeschool. Our near term dream is a month-long trip to the Gulf Coast of Florida in February when it's cold in PA. How can I make that happen? We would need money saved up to pay for the trip and we'd need to delegate our cleaning business as selling it by February is not an option. As I think this through more, we need to increase our revenue by $5,000 per month to account for the cost of employees and to have enough cash for the trip. That's it! We need to increase our overall corporation by $5,000 per month. Our corporation, Carfagno Cleaning has two businesses. One is the local Philly-based cleaning company that I've been updating you about throughout this podcast. The other is the Smart Cleaning School, which is what you're listening to right now! I can add $5,000 revenue monthly through increased cleaning and / or increased paid clients in Smart Cleaning School. It's that simple. In 2021, I am pushing hard to increase revenue in Smart Cleaning School and Carfagno Cleaning, while hiring and training to delegate the cleaning. Read the rest of this article at the Smart Cleaning School website

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Why Join the Chamber?

Release Date: 01/03/2022

Description:  I have talked about my involvement in my local Indian Valley Chamber of Commerce at nauseum in this podcast over the past 2 years. I am a HUGE believer in membership at your chamber, no matter what size your cleaning business. Check out this clip from a recent call in the Smart Cleaning Tribe that I facilitate, where we highlighted best practices and tips on effectively utilizing our chamber. This was in response to a question of newer member, Sunny, who wanted to know if she should join her chamber. Would you like to discuss a chamber strategy or see if it's right for you? Make sure to check out the many free & paid resources available at the Smart Cleaning School website. Also, do you have questions for me? Book a free coaching call on my website! 

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What Affiliations Should I Seek?

Release Date: 02/11/2021

Description: I love listener questions! Here's one I got a few weeks ago that was a perfect excuse to teach on the topic of affiliations."Hi Ken, I listen to your podcast religiously! I got "legit" (DBA, EIN, sales tax ID, etc) at the end of last year, and fully launched at the beginning of January. I previously was a manager for Pizza Hut in my area for 15 years. I started working there when I was 17. When covid started the franchise in my area completely folded. I began working for a janitorial company and was getting a lot of positive feedback. I have a one-year-old son and needed something flexible to work opposite of my husband. I had toyed with the idea of starting a business for a long time (I have a business degree). I just got my solo cleaning business up and running. Your tips have been instrumental! What are your thoughts about joining the BBB? Someone from my local chapter just cold-called me asking me to join."Kelly DeYoung, True Integrity Cleaning, Akron, NY (Buffalo Area)There are countless affiliations you can join for business credibility and trust. I am not putting down anyone. I'm merely sharing from my own experiences. I am listing several into 2 categories: Industry and LocalIndustryAssociation of Residential Cleaning Services International (ARCSI), a division of ISSA (International Sanitary Supply Association) - I was privileged to host the chair of ARCSI as an expert in the SMART Cleaning Tribe. Alonzo Adams (Busy Bee Cleaning Services, West Chester, PA) has an incredible business owner & millionaire mindset. He attributes so much of his industry success to the association with our industry's professional organization for house cleaners. ARCSI has certification courses for cleaning, disinfecting, and many others. They also provide amazing networking opportunities with other cleaning service owners so you can find your community and grow together. ARCSI is a recognized and highly respected organization that adds a ton of credibility to any house cleaner. If you're primarily in office or janitorial cleaning, ISSA is the organization to join. ARCSI is a division of ISSA. I was so green starting my business and also prideful and ignorant. I didn't need help, nor did I know about ARCSI. After having Alonzo on the Tribe, I will be joining in 2021. Solo Cleaning School Elite - I created this affiliation and offer advanced training and community for new cleaning startups and solo operators. Solo cleaners tend to go-it-alone. This school pulls together like-minded solos that would like to optimize their profits on fewer workdays through the ISO Model that I created and demonstrated in 2 of my own solo cleaning companies.SMART Cleaning Tribe - As I mentioned with ARCSI, cleaning owners need to find their Tribe. I built this cleaning family for the owners desiring community, masterminding, and accountability around their personal and business goals. There are many other training and mastermind communities available to cleaning service owners. The SMART Cleaning Tribe is the ONLY one focusing on the SMART goal. We grow together, celebrating our goals every month.Read the rest of this article at the Solo Cleaning School website

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Melbourne School cleaning services

Release Date: 03/30/2021

Authors: end of lease office cleaning

Description: Choose The Right Melbourne School Cleaning Services For Your School AT https://www.sparkleoffice.com.au/cleaning-services-west-melbourne/Find Us: https://goo.gl/maps/QqEyCmpLb6tDeals in .....Melbourne office cleaning servicesMelbourne commercial cleaning servicesMelbourne Professional Cleaning ServicesMelbourne local house cleaning servicesMelbourne Hotel cleaning servicesMelbourne School Cleaning Services consists of cleaning the classrooms by emptying the waste paper baskets, wiping the desks, and other surfaces down to kill germs, and cleaning the floors using the appropriate supplies. It also includes cleaning the restrooms in the building, the windows in the building, and keeping the hallways clean and presentable. Many times the cleaning duties include removing gum from beneath desk tops, and removing graffiti from bathroom walls, and other locations around the campus.Address:French St, Victoria, AustraliaVictoria 3074Phone: 042.650.7484Fax: 042.650.7484E-mail:

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Smart Cleaning Services

Release Date: 06/17/2021

Authors: Smart Cleaning Services

Description: Smart Cleaning Services is a leading carpet cleaning and pest control service company that has consistently been catering to the diverse needs of customers with assured results. We take immense pride in being a family-owned business that has been serving Brisbane residents with unparalleled services for a decade.

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Real Simple Tips

Release Date: 08/12/2020

Authors: Real Simple

Description: Real Simple Tips is your daily news update featuring smart, practical solutions for everyday life, from cleaning and organizing to cooking and home decor.

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College Smart

Release Date: 01/07/2022

Authors: Elizabeth Castel

Description: How to be a college smart in school

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Crystal Shine Cleaning Service Nottingham

Release Date: 12/21/2021

Authors: Charmaine Silver

Description: Choosing Crystal Shine Cleaning Service Nottingham for various cleaning services such as carpet cleaning, upholstery cleaning, domestic cleaning and office cleaning is a must.

Explicit: No

Go For Cleaning LTD

Release Date: 04/04/2021

Authors: goforcleaning

Description: Go For Cleaning LTD is a London based cleaning unit that specialize in carpet cleaning, upholstery cleaning, end of tenancy cleaning, after builder cleaning and after party cleaning in and around London.

Explicit: No

Melbourne Vacate & Carpet Cleaning

Release Date: 11/23/2021

Authors: Kian Wilson

Description: We are a leading, locally owned cleaning company offering the best cleaning services which includes - vacate cleaning or house cleaning services, carpet cleaning, end of lease cleaning in Melbourne.

Explicit: No

Future Cleaning Services's Podcast

Release Date: 03/30/2021

Authors: Future Cleaning Services

Description: Future cleaning services: Office cleaning - daily contract cleaning - commercial cleaning - window cleaning - carpet cleaning - road sweeping & Jet washing.https://www.futurecleaningservices.co.uk

Explicit: No

Save On Cleaning's Podcast

Release Date: 06/28/2021

Authors: Save On Cleaning

Description: Save On Cleaning is a leading cleaning company in Surrey. We offer Office Cleaning, Carpet Cleaning, House Cleaning, Window Cleaning, Corporate Cleaning in Surrey at an affordable cost. Book your appointment with us today or Call: +1-778-899-1576

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Accuclean Podcast

Release Date: 04/11/2021

Description: Carpet cleaning/Tile and grout cleaning/Power washing/Window cleaning/Floor polishing

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Tru Shine Bond Cleaning Services Brisbane

Release Date: 03/28/2021

Authors: Tru Shine Bond Cleaning

Description: When you're looking for home & office professional cleaners Brisbane you can trust look no further than Tru Shine Bond Cleaning! You won't be disappointed with our cleaning services, for carpets cleaning, bond cleaning, Oven Cleaning, Domestic Cleaning and Commercial Cleaning. Contact us today to get free quote.

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