What AI Can’t Replace in Brand Communication and PR

What this episode covers

In this episode of *Leadership Lessons*, host Yatin Naik, Business Head at HT Smartcast, sits down with Atul Sharma, CEO of Ruder Finn India and Head of the Middle East, to explore the transformative role of AI in PR and marketing communications. With over 20 years of experience, Atul shares insights on how AI is reshaping crisis management, reputation building, and client trust while highlighting what AI cannot replace. He also discusses essential leadership skills for the AI era and how Ruder Finn integrates AI into its operations. Tune in for an engaging conversation on navigating AI-driven change in PR! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Leadership Lessons?

This episode is 24 minutes long.

When was this Leadership Lessons episode published?

This episode was published on January 14, 2025.

What is this episode about?

In this episode of *Leadership Lessons*, host Yatin Naik, Business Head at HT Smartcast, sits down with Atul Sharma, CEO of Ruder Finn India and Head of the Middle East, to explore the transformative role of AI in PR and marketing communications....

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