What AI Says About Your Clinic When Vets and Nurses Search for You - 270

If you've ever posted a job ad and wondered why the right vets and nurses aren't applying — this episode is for you.Something has shifted in how vets and nurses research clinics before they apply. They're not just Googling anymore. They're asking AI. And AI isn't reading your job ad to build its answer. It's reading everything else — third-party platforms, independent reviews, social media posts from your staff, podcast episodes featuring your team.This is AEO — Ask Engine Optimisation. And it's changing the hiring landscape faster than most clinic owners realise.In this episode — the first in a brand new series, What Job Ads Were Never Built To Do — Julie South explains:What the Google EEAT update of 2022 means for how AI weighs content about your clinicWhy first-party content (you talking about yourself) no longer differentiates youWhat AI is actually surfacing when vets and nurses search "what's it like working at [your clinic]"Why the clinics winning the AI answer aren't necessarily the biggest or best fundedStay to the end — Julie asks you to do one thing that will show you exactly where your clinic stands right now.Mentioned in this episode: [email protected] careers.vetclinicjobs.comVeterinary Voices is produced by Julie South for VetClinicJobs — helping vet clinics hire their kind of people.Could Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics