What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

from Marketecture: Get Smart. Fast. · host Ari Paparo

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven search environments. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 20 minutes long.

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This episode was published on May 12, 2025.

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