What AI, Trust, and Authenticity Really Mean for Marketers in 2026 | POSSIBLE Conference & Expo

In this special edition of The Marketing Rapport, host Tim Finnigan records live from the POSSIBLE Conference in South Beach, Miami (poolside, no less) sitting down with five guests who are shaping the future of marketing technology and data strategy. The episode features Gregg Johnson, CEO of Invoca; Jason Ford, VP of Alliances at InfutorData; Michelle Walker, POSSIBLE Conference ambassador; and Nola Solomon, Co-founder of Culture Hive Media Group, plus Jeff Schlitt of Arity. The single biggest idea running through every conversation: marketers who combine clean data with genuine human understanding, not just volume or automation, will win.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.