What All Marketing Plans Should Include: Consistent Authority Piece

This episode marks the second episode of a series to discuss the four key elements that all marketing plans should incorporate: Website, Consistent Core Content or Authority Piece, Social Media, and Email.

In episode 2 of this 4-part series, Gayla Scrivener and Fran Groesbeck discuss the importance of creating a consistent authority piece of content.

Having a core piece of content, whether it be in the form of a video, podcast, or blog provides a platform to share expertise, engage with your audience, and establish your brand's authority in your industry.

Episode Highlights:

• The different types of content that can be created for marketing purposes: video, podcasting, and blogging.
• The importance of understanding your target audience and tailoring your content to them.
• The pros and cons of each type of content, from the labor-intensive process of creating video content to the ease of writing a blog post.
• The importance of maintaining good production quality in video content to avoid turning off potential viewers.
• The effect of distractions during a video and how they can divert the audience's attention away from your message.
• The use of video and podcasting for personal hobbies, such as travel, versus using it for business purposes.
• The concept of using a product as inspiration for content, such as using cookware for a cooking show or recipe blogs.
• The idea of using commonly asked questions as topics for your content.

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Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!