What All Marketing Plans Should Include: Emails to Inform & Nurture

This episode marks the last episode of a series to discuss the four key elements that all marketing plans should incorporate: Website, Consistent Core Content or Authority Piece, Social Media, and Email. Gayla Scrivener and Fran Groesbeck's conversation is centered around the critical role email marketing plays in a business. They discuss different strategies for nurturing customers, hard and soft selling techniques, and how to authentically connect with your audience through email. Episode Highlights: The importance of creating a realistic plan and the role of frequency in communication. The necessity of patience in marketing, understanding your audience, and the power of authenticity in your emails. The significance of imagining the one person you're talking to when writing an email. The role of email in product-based marketing. The importance of a sales series in email marketing. The value of staying true to yourself in your marketing communications. The relevance of email across different generations. Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode. Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/ Instagram: https://www.instagram.com/gscrivener/ Connect with Fran: Website: https://tentouchcreative.com/ LinkedIn: https://www.linkedin.com/in/fran-groesbeck/ Facebook: https://www.facebook.com/tentouchcreative Instagram: https://www.instagram.com/tentouchcreative/ This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!