What Americans Really Think About Litter: The Perception Gap

Why do 94% of Americans see litter as a major problem, yet many fail to notice progress even as national litter rates decline? In this episode, Jenny Lawson, President and CEO of Keep America Beautiful, sits down with Wendy Salomon, Head of Reputation at The Harris Poll, to explore the surprising disconnect between public perception and hard data. Together, they unpack what truly motivates people to care for their communities, the intersection of civic pride and corporate responsibility, and how small local actions are sparking nationwide change just in time for America's 250th birthday.