What are Brand Influencers and Does Your Business Need a Brand Influencer? | Neal Schaffer

We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing?What precisely do brand influencers do... and does your business actually need a brand influencer?That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing. He’s a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – Neal Schaffer.Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...Answer: Carro, Frase & ClearscopeNext On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon?Answer: Circle.io & TeachableMagical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them? Answer: Miri Rodriguez