What are functional beverages and do they work?

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome Food and Beverage Insider staff writer Scott Miller to weigh in on the functional beverage category.  What makes a beverage “functional?” How do retailers, brands and consumers define this emerging category? And who is ultimately responsible for ensuring consumers are informed about a product’s ingredients and efficacy? This timely conversation identifies current challenges in the functional beverage space and the problems of “pixie dusting,” plus offers insights into the class-action lawsuit against prebiotic soda brand Poppi and highlights the importance of ingredient transparency and accuracy.