"What Are Industry Analysts Anyway?" with Robin Schaffer, Principal Analyst Relations Consultant at Schaffer AR

Most of us have heard of firms like Gartner, IDC and Forrester. But what do we know about industry analysts, really? For this episode of the "Small Talk Window" podcast, Robin Schaffer, principal AR consultant at Schaffer AR, joins host Brent Skinner to discuss just what an industry analyst is and how the market—including the HCM technology market specifically—can best leverage them. Their role and how to work with them to your organization's benefit can be murky, certainly misunderstood.