What are opt ins - and how do you get them to convert?

Using social media for our businesses is great, but it's tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in.    How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn't feel like we're pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?   In this episode, I'm sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer.  "Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff   3 Things You'll Learn in This Episode   How to nix opt-ins that lead to low conversions and wasted time What are the most common mistakes people make when creating opt-ins?    How to find great opt-in topics How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them?    The secret to creating more enticing headlines for our opt-insWill a 'How To' headline generate enough buzz to convert, or should we be doing something else, instead?