What are the benefits of hosting an NFL game?

Croke Park is set to host Ireland’s first ever regular season National Football League (NFL) game. This follows on from record viewership figures of last year’s Aer Lingus College Football Classic. Joining Anton to explore the commercial and cultural benefits of these fixtures is Aebhric McGibney, Director of Public and International Affairs at Dublin Chamber; Patrick O'Donovan, Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media; and Noel Quinn, Head of GAAGO & GAA Marketing.