What are the Do’s and Don’ts of Influencer Marketing in Hospitality – Discussion with Sarah Saffari, Founder of InfluencerNexus. TSHS-058

What are the Do’s and Don’ts of Influencer Marketing in Hospitality In this episode with my terrific guest Sarah Saffari, Founder of InfluencerNexus we dive into the Do’s and Don’ts of Influencer Marketing. Sarah shares a goldmine of ideas! Implementing these strategies thoughtfully can significantly impact your hotel’s success. We will cover the following topics: * The role of influencer marketing in the overall marketing strategy. * What is the danger of having a  ¨me too¨ approach and in isolation hiring an influencer to boost the visibility of the hotel? * What is the difference between micro, nano, and celebrity influencers, and what do they mean? * What are the benefits of using say micro and nano influencers vs celebrity influencers.  Someone may think that spending marketing funds on a celebrity influencer is the ¨road to salvation¨. * Many hotels tend to opt for having someone work on influencer marketing internally rather than hiring an influencer agency. What are the benefits of hiring an influencer agency? * How does Influencer Agencies work? * How to measure the effectiveness of a campaign and the influencer’s impact on the brand? * Influencer fraud, the too-good-to-be-true influencers promising the world.  How exactly can you find fraudulent influencers and prevent them from hurting your hospitality campaigns?